About
Founder & Partner — 30 years of senior executive experience in business development across nutrition, specialty ingredients and aquaculture.
My story
Over three decades in senior executive roles, I've led business development in some of the most demanding international markets — nutrition, specialty ingredients and aquaculture. I've opened new geographies, negotiated landmark partnerships, and built the commercial teams that carried growth forward.
For almost the last decade I have lived and worked out of Asia, building on a career rooted in Europe. That gives me a genuine foothold in both worlds — the networks, cultural fluency and market understanding to help companies bridge European and Asian business with confidence.
I founded Oceanwood to put that experience to work for the companies that need it most: start-ups finding their footing, scale-ups professionalising their growth, and mid-sized businesses reaching for the next level. You get a partner who has been in the room — on both sides of the table.
What I believe
I'm not here to bill time — I'm here to create measurable value and deliver performance. Engagements are built around outcomes that matter to you.
Strategy is worthless without execution. I stay in the work — opening doors, joining the calls, and helping your team deliver.
You get straight, experienced advice. If I'm not the right person to help, I'll tell you — and point you toward who is.
Areas of expertise
A track record built across the full commercial journey — from first market entry to mature international partnerships.
Let's explore what a wealth of senior, international experience could do for your business.
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